Hi, I'm Hendrik.

I speak, consult and write about the food movement, emerging new food cultures and the food-startup scene in Germany, Europe and the USA.

As an expert I'm workshoping with CEOs, farmers and craftmen & -women from small start-ups up to listed companys. As a lecturer I'm present at conferences, conventions and universities in Germany and abroad.

2015 I co-founded Germany‘s most famous butchery and restaurant start-up Kumpel & Keule in Berlin Kreuzberg

I’m one to the co-founders of the international Slow Food Youth Movement and the Disco Soup Movement. 

My book “Crafted Meat” on the new meat culture is available worldwide.


My Book: Crafted Meat


„Beautiful book about the rise of artisanal butchers all over the world. You might think it‘s just a foodie-trend but what it really is, it‘s a way for farmers to sell sustainable raised meat directly.“

Michael Pollan

„We think there should be more activists like Hendrik Haase that are enabling people to learn more about today‘s meat culture. A highly fascinating topic.“

John B. Emerson
US-AMBASSADOR TO GERMANY


My Butchery: Kumpel & Keule



My Activism: The Disco Soup Movement


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Let's talk!

I'd be very happy to get to know you!